A foundation established by former round-the-world yachtswoman Ellen MacArthur is aiming to deepen the understanding of major corporations about the concept of the circular economy, and thereby to change their behaviour.

An online portal is aiming to promote the results of European environmental research and development by providing details of a range of promising eco-innovations, and rating their "technology readiness".

Developers of projects that contribute to the evolution of the green “new economy” can showcase their initiatives on an interactive online map established by the Cambridge, Massachusetts based New Economics Institute (NEI), and United Kingdom think tank New Economics Foundation (NEF).